Free Ad Creative Tools
Seven tools powered by the structural analysis of 1675+ decoded video ads across 15 product categories. See which hooks scale, which psychology converts, how ads are structured, and what's trending this week. All free. No signup required.
Explore the Tools
Ad Hooks
Which hooks produce ads that last? See scaling rates, psychology data, and CTA pairings across 15 categories.
Hook Scaling Rate
Ad Formulas
The 7-beat structure behind high-performing video ads. See time allocation, beat subtypes, and category benchmarks.
Beat Efficiency Ratio
Ad CTAs
How the best video ads end. CTA types, duration, POV, hook pairings, and the CTA vs narrative split.
68% CTA / 32% Narrative
Why Ads Work
The 16 psychological missions behind every high-performing ad. See which missions dominate in your category.
Psychology Load
Creative Intelligence Glossary
The definitive reference with 381+ ad creative techniques. Every term explained through its behavioral mechanism.
381+ terms
Brand Intelligence
How top brands structure their video ads. Dominant hooks, formats, psychology, and competitive gaps.
10+ brands decoded
Ad Creative Trends
What hooks, psychology, and patterns are scaling this week. Updated weekly with fresh data.
Updated weekly
How the Data Works
Every data point in these tools comes from Heista's proprietary creative intelligence engine that decodes video ads into 7 structural beats. Each beat is classified by hook type, psychological mission, behavioral subtypes, CTA mechanics, and visual treatment.
This is structural decomposition at the sentence and cut level. Not tagging by format or length. Not AI-generated descriptions. Actual reverse-engineering of the psychological architecture that makes ads convert.
The free tools show you the aggregate patterns across 1675+ decoded ads. The paid product lets you decode any specific ad and rebuild its formula for your brand.
Want to decode your own ads?
Every pattern in these tools was extracted from a real ad.
Pick any winning video and decode its exact formula. Hook type, beat structure, psychological mechanism, linguistic patterns, visual direction. All of it.
Decode any ad free — 3 scans includedFrequently Asked Questions
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