Every winning ad has a formula. Now you can decode it, analyze it, brief it, and re-create it.

Heista is the AI creative shop for brands, marketers, and agencies making ads. We decode winning ads into reusable formulas and rebuild them for your brand.

Decoder 1.0 — Structural Ad Intelligence

Structural ad intelligence. Decode high performing ads and get the complete formula. Hook mechanics, beat architecture, psychology, and persuasion patterns. Your next winning ad starts here. Available via the Platform, API, and Claude Skills.

Build your creative intelligence stack

Each Heist is a purpose-built intelligence model that advances dimensions of your creative work.

The Creative Shop

Pick the tools you need. Subscribe to individual Heists. Build your own creative stack. Every tool includes monthly credits. New drops constantly.

• Ad Script — $14.99/mo
• Hooks — $9.99/mo
• Brand Spy — $24.99/mo
• Analyze Ads — Included free
• Library — Included free
• Creative Strategist — $14.99/mo

Build With the API

Decode any video ad programmatically. Get the full structural formula, psychology, and visual playbook as JSON. 10 credits per decode. Same intelligence, your pipeline.

• POST /v1/decode — 10 credits
• GET /v1/decode/:id — Free
• PatternMap + Beats output
• Visual Playbook output
• Psychology + Ad Intel output

Claude Skills

Every Heist available as a Claude Code skill. Install once. Type what you need. Mastermind routes to the right tool. Free to install, credits when they run.

• /heista — Mastermind
• /heista-decode — Decode ads
• /heista-script — Write scripts
• /heista-hooks — Generate hooks
• /heista-spy — Brand spy
• /heista-strategy — Brand strategy

Creative Intelligence for modern marketers

Access the latest models. Available via the Creative Shop, API, and Claude Skills.

Products and Pricing

• Ad IQ — $9.99/mo (1,000 credits)
• Ad Formulas — $9.99/mo (1,000 credits)
• Ad Script — $14.99/mo (1,500 credits)
• Briefs — $14.99/mo (1,500 credits)
• Creative Director — $14.99/mo (1,500 credits)
• Hooks — $14.99/mo (1,500 credits)
• Strategist — $14.99/mo (1,500 credits)
• Ad Studio — $19.99/mo (3,000 credits)
• Video Ads — $19.99/mo (3,000 credits)
• UGC Ads — $19.99/mo (3,000 credits)
• Visual Studio — $19.99/mo (3,000 credits)
• Brand Spy — $24.99/mo (2,500 credits)
• Library — Free
• Analyze Ads — Free
• Strategy — Free
• Insights — Free

Frequently Asked Questions

Why do 96% of ads fail?

Motion's 2026 Creative Benchmarks analysed $1.29 billion in ad spend across 578,750 creatives. Only 4 to 8.8% of ads ever become winners. The rest get killed or limp along. The difference is not budget. It is structure. Winning ads follow proven creative formulas. Heista decodes those formulas and rebuilds them for your brand.

What is a Heist?

A Heist is an AI tool built for a specific creative job. Write scripts. Decode competitor ads. Generate hooks. Create briefs. Each one is its own subscription starting at $9.99/mo. Pick the ones that match your work. Drop the ones that don't.

Why individual tools instead of one big platform?

Because your work changes monthly. This month you need scripts. Next month you need brand reports. All-in-one platforms charge for everything whether you use it or not. $487/month for tools you barely touch. Pick what matches the work in front of you.

How often do new tools drop?

Constantly. We ship on retail time, not software time. The feed changes weekly. Your tools should too. New Heists drop as the market moves.

Is this legal?

Yes. We decode the structure and psychology, not the creative itself. Formulas, hooks, and persuasion patterns are not copyrightable. It is the same as studying a chord progression.

I am not a marketer. Is this too complicated?

No. Each tool does one job well. Paste a URL, press go, get output. You do not need to understand the psychology underneath. Heista handles that.

What if my brand voice is very specific?

Every tool runs through your Brand Strategy, extracted from your actual website. Your rhythm, your words, your energy. Not templates. Every output sounds like your brand, not like AI.