Brand Playbook
The dominant formula across 2 ads — what this brand does at every stage and how consistently they do it.
Hook Playbook
Top hooks Big Blanket Co uses
The 5 most-used opening hook types across Big Blanket Co's decoded video ads.
Hooks Big Blanket Co doesn't use
Hook types that appear in fashion & apparel ads but are absent from Big Blanket Co's decoded sample.
CTA Playbook
Top CTAs Big Blanket Co uses
The 5 most-used closing mechanisms across Big Blanket Co's decoded ads.
CTAs Big Blanket Co doesn't use
Closing mechanisms common in fashion & apparel ads but absent from Big Blanket Co's decoded sample.
Persuasion Principles
Principles that appear together in the same beat
Where Big Blanket Co Differs From Fashion & apparel
Big Blanket Co doesn't use these patterns in their decoded ads, even though they appear consistently across other fashion & apparel brands. Each one represents a structural difference between Big Blanket Co's creative formula and the broader category.
Gap Analysis
Comparing Big Blanket Co's creative mix against the Fashion & Apparel category average.
Patterns used across Fashion & Apparel that Big Blanket Co hasn't tried.
Talking Head Product
Talking Head Product
Talking Head Product
Talking Head Product
Talking Head Product
Talking Head Product
Frequently Asked Questions
How does Big Blanket Co structure their video ads?
Big Blanket Co runs 5 live video ads built on a repeatable structural formula. Their ads typically open with Provocation, run for around thirty to sixty seconds, and follow a 7.0-beat structural rhythm. Every ad in this report has been decoded into its hook type, psychological mechanism, beat architecture, and visual DNA so the underlying formula is fully visible.
What hooks does Big Blanket Co use in their ads?
Big Blanket Co's most-used hook types are Provocation, Curiosity Spike. These are the openers that consistently appear across their highest-performing creative. The full breakdown shows which hooks scale longest and which burn out fastest, ranked by ad lifespan inside the decoded sample.
What ad formats does Big Blanket Co favor?
Big Blanket Co produces most of their creative in Talking Head Product. The format distribution reveals which production styles they prioritize and which formats they avoid — useful for benchmarking your own creative mix against a brand operating in fashion & apparel.
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