Education & Courses
Education & Courses is converging. More than 75% of the best-performing ads use the same format. That’s not a trend — it’s a signal. This edition breaks down what’s working, what’s shifting, and the exact structure behind the ads that are running longest.
Ads that open with an unexpected question or contradiction that demands attention.
It’s not creative laziness. It’s what’s scaling right now.
Showing what they’ll lose by doing nothing. Not fear. Not urgency.
Category Blueprint
The structural DNA of winning education & courses ads. How time is allocated across each phase — and the specific techniques used at each position.
Average percentage of ad runtime spent in each structural phase.
The most common technique at each position — the modal education & courses ad structure.
Featured Decode
427d activeMarie Forleo
This ad ran for 427 days. Here's the formula.
3 more decoded ads inside this report.
Ads decoded from education & courses brands