Pricing
One simple subscription.
Pay per seat for the entire creative workspace,
and add as many people as you need.
AI generation is billed at the provider's list price,
with no markup from us.
Free
Trying Heista on your own brand
- Every Specialist AI app included
- Your own branded workspace
- 1 brand, unlimited projects inside
- 5 custom library items, 500 MB storage
- 5 image + 1 video generations at once
- AI generation at cost. No markup.
No card required.
Studio
Add as many seats as you need. Change them any time.
- Every Specialist AI app included
- Custom workspace branding
- AI generation at cost. No markup.
- Standard support
- 5 brands, unlimited projects inside
- 15 custom library items, 2 GB storage
- 20 image + 4 video generations at once
- Your own custom domain
30-day free trial. Start creating today. No card required.
Prices exclude VAT and local taxes, calculated at checkout. Prices are in USD.
Plans renew monthly until you cancel. How billing works
Pay provider prices
AI generation at cost.
Top up when you need it. Pay the provider's list price on a
pay-as-you-go basis with Heista Credits.
No inflated generation margins. No mystery credit conversion.
$1 in
what you pay
1 Heista Credit
what you hold
$1 of generation
what you spend
A 4.9% AI Infrastructure Fee is added at checkout on credit purchases — not on your subscription. Your full total is shown before you pay.
Grow on your terms
Build your studio. Pay as you grow.
Start with everything you need. Add more clients, creative resources and capacity as your business grows, with simple usage-based pricing and no forced upgrades.
| Resource | Included | Additional usage |
|---|---|---|
| Client brands | 5 slots | $5/slot/mo |
| Creative library | 15 items | $0.30/item/mo |
| Storage | 2 GB | $2/GB/mo |
| Pitches and proposals (launching soon) | 5/month | $1/publication |
| Creative seats | 1 seat | $29/seat/mo |
Additional usage beyond your included Studio allowances is billed automatically at these rates, and visible anytime in your Usage settings. We give at least 30 days’ notice before raising a rate or reducing an allowance. AI generation is billed separately at provider prices. How billing works
Agency add-on
$99/workspace/month
Run your team. See every dollar.
Advanced management for growing studios and agencies. Control team spending, manage client access and get deeper insights into how your workspace is being used.
- Individual AI spending caps and budgets
- 6 named external reviewers per Board
- Choose who can add paid extras
- AI spend by person, client brand and project
- Full AI spend history
- Detailed AI spend reports and exports
Available as an optional upgrade to any paid Studio workspace. Additional usage is billed at standard rates.
Questions
How do workspaces and seats work?
Your workspace is the account. You create it when you sign up and you own it. A seat is a person, so invite your team and each one takes a seat at $29 a month. Add or remove seats as the team changes. Everything else is shared: your 5 brands, 15 saved custom library items, 2 GB of storage and one Brand Brain across the whole workspace. Your team works from the same brands rather than their own copies, which is the point when everyone is on the same clients.
What counts as a brand, and how many projects can I run?
A brand is a client or a product you are creating for. It holds that brand's voice, its assets, its playbooks and everything the apps have learned about it. You get 5 of them, and you can run unlimited projects inside every one. A project is a piece of work: a campaign, a shoot, a launch. So 5 brands is not 5 pieces of work, it is 5 clients you can work on forever. Take on more clients and add brand slots as you grow.
How do Heista Credits work?
Credits are what generating costs. Every model, whether text, image, video or animation, uses a set number per generation depending on the model, the length and the resolution. You pay the provider's list price with nothing added by us, so $1 buys 1 Heista Credit. Each generation comes off your balance, and your usage dashboard shows what every one of them cost. A 4.9% AI Infrastructure Fee is added at checkout and your full total is shown before you pay.
Do I get credits included with my subscription?
Yes. Every Studio seat includes $5 of AI credit each month, added when that month is paid. It expires at the end of the month and does not roll over. A new Free workspace starts with $2.50 of credit that lasts 30 days. Past that, you buy credits whenever you need them, and bought credits last 90 days.
Do credits expire?
Credit packs last 90 days from purchase. Buying credits does not require a subscription — every plan, including Free, buys compute the same way, at cost.
Is my subscription renewed automatically?
Yes, so your access never breaks mid project. You can cancel any time in your settings and your plan stays active until the end of the period you have already paid for.
Can I change my subscription after I buy?
There is one plan, so what changes is its size. Add seats any time and they work straight away, charged pro rata for the rest of the month. Remove seats and the change lands at the end of your current period, so the seat stays usable until then. Take the person out of the workspace first, because you cannot drop below the seats in use. Only the workspace owner can change billing.
How do add-ons work?
Add-ons sit on top of your seats and are billed monthly. Add one and it works immediately, charged pro rata for the rest of the month. Cancel and it runs to the end of the period, so you keep everything it includes until then.
How does a custom domain work?
A custom domain is included with every Studio workspace. Add the domain in your settings, point a DNS record at us, and the workspace, the login and the branding all run from your URL. Your clients sign in at your address and see your brand, so you can market it and sell it as your own AI system.
Do I get access to all the apps?
Yes, every one. A seat includes every official app and preset we have released. There is no app matrix and no app is held back for a higher tier. We drop new apps often and they appear in your workspace as they go live.
What happens during the free trial?
You get 30 days in the workspace and no card is needed to start. Pick a plan when you are ready to keep going.
Can I use my own provider keys?
Talk to us. If your team already holds keys with the model providers, or you have cloud commitments to spend down, we can look at running your workspace on them so generation bills to your own account. We handle this case by case rather than as a self-serve setting. Email support@heista.co with the providers you use and we will take it from there.
