Health & Supplements
Health & Supplements is wide open. 26 different hook types. No single opener dominates. That’s rare — and it means there’s room to win with something nobody else is running. This edition maps every approach and shows which ones are actually scaling.
Ads that open with an unexpected question or contradiction that demands attention.
It’s not creative laziness. It’s what’s scaling right now.
Making the viewer believe they’re already capable of the result. Not fear. Not urgency.
Category Blueprint
The structural DNA of winning health & supplements ads. How time is allocated across each phase — and the specific techniques used at each position.
Average percentage of ad runtime spent in each structural phase.
The most common technique at each position — the modal health & supplements ad structure.
Featured Decode
272d activeElavate
This ad ran for 272 days. Here's the formula.
4 more decoded ads inside this report.
What's winning in health & supplements right now.
Every hook, every frame, every CTA — mapped and analyzed.
Talking Head Solo
Talking Head B-Roll
Talking Head Product
Talking Head B-Roll
Before/After
Voiceover B-Roll
Talking Head B-Roll
Voiceover B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head Product
Talking Head Product
Talking Head B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head Product
Voiceover B-Roll
Talking Head Solo
Talking Head B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head Solo
Founder To Camera
Talking Head Solo
Talking Head B-Roll
Talking Head Product
Talking Head B-Roll
Before/After
Voiceover B-Roll
Talking Head B-Roll
Voiceover B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head Product
Talking Head Product
Talking Head B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head Product
Voiceover B-Roll
Talking Head Solo
Talking Head B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head Solo
Founder To Camera
Talking Head Solo
Talking Head B-Roll
Talking Head Product
Talking Head B-Roll
Before/After
Voiceover B-Roll
Talking Head B-Roll
Voiceover B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head Product
Talking Head Product
Talking Head B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head Product
Voiceover B-Roll
Talking Head Solo
Talking Head B-Roll
Talking Head B-Roll
Talking Head B-Roll
Talking Head Solo
Founder To Camera
Ads decoded from health & supplements brands
