Pet
Pet is converging. More than 100% of the best-performing ads use the same format. That’s not a trend — it’s a signal. This edition breaks down what’s working, what’s shifting, and the exact structure behind the ads that are running longest.
Ads that open with an unexpected question or contradiction that demands attention.
It’s not creative laziness. It’s what’s scaling right now.
Removing the perceived risk of trying something new. Not fear. Not urgency.
Category Blueprint
The structural DNA of winning pet ads. How time is allocated across each phase — and the specific techniques used at each position.
Average percentage of ad runtime spent in each structural phase.
The most common technique at each position — the modal pet ad structure.
Featured Decode
56d activeLyka Pet Food
This ad ran for 56 days. Here's the formula.
1 more decoded ads inside this report.
Ads decoded from pet brands